The accent of Summer style is no more understood than by British Brands. Able to dance their way through modernity by updating classic staple pieces, these brands understand impact and statement, all with classic craftsmanship supporting their distinctive approaches. From beginning brands with attitude like Alexa Chung, to the recognisable ethereal elegance of Emilia Wickstead, powerful summer dressing has a haven all of its own with these brands.
Skipping into summer, trends this time of year are notoriously staggering in upbeat tempo, to stylists and buyers alike. This year however, all notions of joy and thrill are amplified in decisions of dress. Interpretations of the eighties are escaping with shoulders of stature towering in importance, with out of control jumbo frills to match. Stripes are then of course making their repeated mark, with colour palette favourites yellow and fuchsia running everywhere as an influence – leaving the super brights trend forecasted as resilient. Gestures of DIY approaches can also be spotted, the mix n’ match choice of aesthetics producing post-minimalism; reinventing the simplest item into the most beautiful and complicated to own. With a quiet, unassumed revamp, summer style of 2017 wants to be complicated in the easiest of ways, giving attention to sleeve slits and off the shoulder specialities.
With all the femininity of a flower, Erdem has become known for timeless beauty. With face fronting experimental textiles and vibrant prints, here is where delicate worlds collide with the bold, to bring flowing pieces that gleam in grace. With designer Erdem Moralioglu’s speciality being florals, inspired by a trip to Japan he delivers this floral print tiered dress of dreams. As synonymous as you can get to the Erdem ethos, this maxi length silk dress is utterly perfect.
Floral Print Tiered Dress
Epitomised by modern bohemianism, Temperley London uses artisan techniques and intricate hand-worked embellishment to give each piece statement, all staying true to British Heritage. This attention to detail makes timeless silhouettes that hold an ease of attitude, with new collection pieces displaying the codes of the mix and match trend this summer. With romance and beauty of a bygone era, this midi skirt features everything from forget-me-not flowers to foxes, the high waist finish polishing any look.
Foxglove Printed Midi Skirt
House of Holland
With gingham firmly in glam, this House of Holland shirt dress nails the mix and match trend giving us a polished but complex print. Designing with the London girl aesthetic in mind, this mini skirt presents a cool, confident and savvy look, perfectly in line with the House of Holland alter ego. With frills, flounce, florals and flare, summer is a walk in the park when the designs of Holland are flaunted, and this ‘free to roam’ skirt allows for pure parade.
House of Holland
Gingham Mini Skirt
Capturing the style sensibilities of daywear luxe, Amanda Wakeley designs provide stylish solutions for the multi-tasking Wakeley Women. Recognised for clean lines and immaculate fit, the designs of Wakeley bring clean glamour within an effortless touch. These monochrome ‘brushstroke’ jacquard pants bring texture to the table, in their own high-end style also referencing the mix and match trend of the summer. With these wide leg pants moving into black at the waist, the fit is ultra-flattering and beautifully considered.
Brushstroke Black Jacquard Degrade Pant
Beginning as a made-to-measure atelier, Emilia Wickstead understands classic elegance with fine clarity. Currently showing seasonal ready to wear, her approach to summer design signifies freshness, happiness and positivity with balanced and modest cuts across pieces. The fitted silhouette featured on this sleeveless wonder is graceful in its ease, the yellow infused colour signalling summers arrival perfectly. Here, again Wickstead ushers in summer with the most delicate of designs, this V-neck midi dress being the occasion go to piece.
V-Neck Midi Dress
The world of British Vintage has had an eccentric and obsessed rebirth with the arrival of Rixo London. A contemporary womenswear label with nothing mass-produced, vintage swing styles are married with Biba inspirations to form still revolutionary fashions of today. Each design is different, with every original print hand painted and finished in collaboration with only highly skilled English factories. This LuLu dress, inspired by Ossie Clark, holds a thigh-grazing hem with neck tie detail. The perfect drop of coloured nostalgia, the abstract flowers even resemble Henri Matisse’s paper cutouts.
LuLu printed Silk Mini-Dress
With balmy yellow tones and blush silk-satin, Roksanda have bottled the mood of summer promise perfectly in this ‘Myra’ blouse. With key traits of playful sophistication, details of billowy sleeves perfectly highlight the post-minimalism obsession, with here the basic blouse being thrown into question completely. With a turn to reveal an open back with draped ties, this piece is effortless as a stand-alone showcase or a styled up finish.
Myra open-back Hammered silk-satin blouse
This vintage staple featured in Alexa Chung’s first debut collection under her own name, is a vision of summer ease and Alexa-inspired elegance. Cut from pure cotton with a faded finish, an authentically retro style, so vivid in Alexa’s own image, has been effortlessly designed here. Sitting high at the waist, this piece is perfect when wanting to make denim the centrepiece to a look whilst also wanting to stay ultra feminine. Integrated with all the quirk of Alexa, the silver button is embossed with one of the designers own illustrations.
With a responsible, honest and classically modern ethos, McCartney’s commitment to sustainability and fair fashion is what is largely appealing about the brand. Her fresh approach to fashion is also found within her designing style, being clean and classic. Made from blue and white striped cotton, this short sleeve shirt dress sits pretty with jeans as a complimenting outfit, a collarless neckline a sleek adaption. With an abstract polka-dot printed panel running down the front to give an edgy off look, a nipped in waist keeps things confined. A fun relaxed and hugely versatile piece, this shirt dress blends masculine and feminine tones harmoniously.
Short Sleeve Shirt Dress
If you enjoyed reading about this article, click here to read our top t-shirts to wear this summer.