Bentley is to be the official luxury car partner of the Jockey Club, in addition to the Cheltenham Festival and The Investec Derby at Epsom Downs in 2016.
Founded in 1750 by the champions of British horse racing, whose patron is Her Majesty the Queen, The Jockey Club operates 15 of the leading racecourses in the UK, including Cheltenham, Epsom Downs, Newmarket and Aintree. The partnership will attract fans and supporters of Britain’s second-biggest spectator sport, with authentic experiences of Bentley models and opportunities for exclusive access to Jockey Club hospitality.
Through the partnership Bentley’s Bentayga SUV model will play a prominent role in Britain’s national racing culture, in which millions of people actively watch or participate.
Kevin Rose, Bentley board member for sales and marketing, commented: “Bentley and The Jockey Club share an illustrious heritage and are both committed to offering unparalleled luxury experiences in the context of supreme performance. A day at the races is enjoyed by an audience of six million people a year in the UK, and we are thrilled to be able to participate in the passion and excitement that the sport generates.”
Simon Bazalgette, Group Chief Executive of The Jockey Club, added: “We are delighted to welcome Bentley into The Jockey Club’s world as an official partner. There is clear symmetry between our two brands and we believe this will be of interest to both British Racing’s premium customers and Bentley’s. In helping to showcase the prestige of British Racing we are helping to fulfil our mission as champions of the nation’s second-biggest spectator sport and its role in our national life.”
The partnership will allow Bentley customers to enjoy premium experiences at the races and in Newmarket or inside the historic Jockey Club Rooms private members’ clubhouse on The Jockey Club’s racehorse gallops and at The National Stud.
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