Kate Moss + Cara Delevingne + Burberry = The very best of British fashion. But this isn’t a fashion campaign; this is Burberry’s launch of their new iconic fragrance, My Burberry.
You’d be mistaken if you thought this was just another perfume to clutter the department store shelves, for this is Burberry’s most personalised and interactive campaign to date with Chief Creative and CEO Christopher Bailey personally developing the scent himself. His inspiration came from a London garden after the rain with top notes of sweet pea and bergamot.
Through the use of monogramming and social
If that hasn't impressed you already, Burberry has also teamed up with the likes of Google and 4OD, allowing you to have your monogrammed bottle in its own TV advert and across the Google network.
My Burberry, £90, Burberry (burberry.com)