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Burberry launches bespoke scent

Posted on by Beyond Bespoke

Kate Moss + Cara Delevingne + Burberry = The very best of British fashion. But this isn’t a fashion campaign; this is Burberry’s launch of their new iconic fragrance, My Burberry.

Burberry champion the best of British with My Burberry

You’d be mistaken if you thought this was just another perfume to clutter the department store shelves, for this is Burberry’s most personalised and interactive campaign to date with Chief Creative and CEO Christopher Bailey personally developing the scent himself. His inspiration came from a London garden after the rain with top notes of sweet pea and bergamot.

Through the use of monogramming and social media you will be able to physically monogram a bottle with three initials. This can be projected onto digital billboards in selected areas between London and New York with live mapping directions guiding you to the nearest store to purchase your bottle.

If that hasn't impressed you already, Burberry has also teamed up with the likes of Google and 4OD, allowing you to have your monogrammed bottle in its own TV advert and across the Google network.

My Burberry, £90, Burberry (burberry.com)