Changes in Clubland

Posted on by Beyond Bespoke

Big changes are afoot in London’s Clubland – and nowhere more so than at that venerable Mayfair institution, Annabel’s

There has been a spate of developments among London’s well-known upmarket clubs of late, from the reopening in September of Mark’s Club in Mayfair, with notable new partners – well-known English entrepreneur Peter Dubens and American financier Charles Price – as well as the management buyout of Soho’s Groucho Club to fund a refurbishment (below) and a New York outpost. In the past I have alluded to the possible relocation of the legendary Annabel’s just a few doors down to a Mayfair townhouse, and now this too has finally been confirmed.

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Annabel’s (below) was originally founded in 1963, beneath the Clermont Club, by the doyen and tastemaker Mark Birley, and named after his wife Lady Annabel Vane-Tempest-Stewart, who would later go on to marry Sir James Goldsmith. The Mayfair institution and celebrity hangout was sold to restaurateur tycoon Richard Caring and now he is moving the club to a nearby (and bigger) location, just two doors down the street. The new elegant premises in a Georgian townhouse will include new lounge areas, bars, dining rooms and an outdoor restaurant terrace, with a retractable roof. In addition, there is also to be a gym and health club.

Groucho Club - London Clubland

All the fixtures and fittings, including the dance floor and array of nude artworks, will be installed in the “New Annabel’s” – even the striped canopy at the club’s entrance will be relocated from 44 to 46 Berkeley Square. The planning applications have recently been submitted and I will endeavour to keep you updated on all the latest developments.

5 Hertford Street London's Clubland

Meanwhile, Mark’s son, Robin Birley, is also expanding his nearby 5 Hertford Street Club (above), with the addition of a new roof terrace, events space and additional dining and lounge areas. Watch this space.

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