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From Clean Beauty to Clear Beauty

Posted on by Beyond Bespoke

By Sarah London talk of the new revolution in beauty: Clear Beauty. This transparent beauty brand have embodied this ethos since the companies launch in 2017 and as a recent article in Grazia has illuminated, this has become an ever present trend in the beauty world. Here's what Lauren, one of the founding members of this exciting new skincare brand has to say...

WHAT IS IT?

I read a brilliant article in Grazia magazine yesterday by Shannon Peter that made me jump for joy! She wrote about the beginnings of a new revolution in beauty, one that's on the horizon: Clear Beauty. It was the first time I'd read the term "Clear Beauty" but it sums up our approach at BY SARAH perfectly: total transparency by detailing a full ingredient list on the front label across our entire natural and organic, plant-based skincare collection.

Add some clarity to your life with this beauty hero - excerpt from Grazia

 

WHY THIS IS IMPORTANT TO US? 

Our route to transparency and Clear Beauty started over six years ago. In 2012, I was recovering after months of treatment for leukaemia and my skin was very dry and sensitive. Sarah, my sister, tried to find natural and organic skincare with ingredients that we understood and could trust to help soothe my skin. We found it so hard! So many skincare ranges had long, cryptic ingredient lists and often confusing and misleading labelling.

To cut through all the noise, Sarah decided to hand-blend her own organic, plant-based skincare that was non-toxic and gentle enough to nourish my sensitive skin. She meticulously researched and sourced the very highest quality certified-organic ingredients and created her first product: the Organic Facial Oil, made with certified-organic Sweet Almond Oil, Apricot Oil, Pumpkin Seed Oil, Argan Oil, Evening Primrose Oil and Vitamin E. I loved it (and so did my skin!) and I've been using it ever since.

Over the years, Sarah refined her blends further and developed complementary products, like the Organic Body Oil and Green Clay Cleansing Balm (featured in Grazia above), which we shared with friends and family. Sarah saw how everyone could really benefit from using the highly effective plant-based skincare she created not only through sourcing the best ingredients, but also the transparency of providing the full ingredient list on the front label.

Our hero product: the Organic Facial Oil

 

HOW TRANSPARENCY CREATES EMPOWERMENT 

Sarah and I decided to launch BY SARAH last year with transparency and authenticity at the heart of everything we do. We don't want anyone to feel the frustration and confusion that we experienced all those years ago. We believe that providing the full ingredient list on the front label is the new standard in conscious living - empowering you with the information you need to make conscious and mindful choices. We provide the INCI list on the reverse of the product and on the product pages of our website too (you'll be surprised how many brands don't do this).

In providing the full ingredient list on the front, we're not only showcasing the beautiful ingredients, such as certified-organic Argan Oil and Jojoba Oil, but we make it clear that there's no questionable or toxic ingredients inside. You'll never ever (times ever) find many of the fillers, additives and emulsifiers that are in many mainstream skincare, such as parabens which are known to cause endocrine disruption, and developmental and reproductive toxicity. There is power in the beauty of plant-based ingredients alone: less (of the very best) is definitely more!

The Clear Beauty trio from the bath, hair and body collection 

 

HOW YOU CHOOSE CLEAR BEAUTY

We're proud to be one of the brands pioneering this momentum and change in skincare towards Clear Beauty in the UK. Be part of the revolution and demand more from the brands that you choose to support! Start crowding out the mainstream brands with Clear Beauty brands that empower you with information, transparency and honesty - and beautiful, effective skincare. Explore By Sarah London's collection today.

Written by: Lauren, COO, BY SARAH 

Image sources: https://bit.ly/2QKdoY0