Read

From sketch to stitch: when art and fashion meet

Posted on by Beyond Bespoke

Last week Sweaty Betty took their bum-sculpting Power Leggings to the next level, teaming up with graphic artist Naito to design a limited-edition print unlike anything else on the market.

The print, called the Tokyo Bloom, features a beautiful brocade of Japanese blossoms, making them the must have legging for the fashion-forward woman wanting to go from gym to gin. Super stretchy and stylish, each set of leggings has been carefully created to emphasise the bum and lengthen the legs.

fakander3

Fredrika Akander

The Tokyo Bloom have ignited a frenzy in the fashion and fitness world, and have been spotted on a multitude of influencers, from model and dancer Mimi Elashiry to New York wellness blogger Jules Hunt.

Read on to discover the inspiration and artsy behind the Tokyo Bloom print in an interview with the cutting-edge artist himself.

Blog_Naito

Shinpei NAITO, Futuristic Artist

Describe yourself in 3 words?
Art, color, print.

What is your background in art and design?
I was born in Japan, so growing up I was surrounded by a lot of traditional Japanese art. When I was 15, I began studying at a private art school, where I found a love of futuristic American and European culture. I have since moved to Berlin and fused these two styles to create my own. It’s really interesting, as when I show my art to my family they say it looks European, but everyone in Europe thinks it looks Japanese.

What attracted you to collaborate with Sweaty Betty?
I always get inspiration from London culture and Sweaty Betty stood out as they create such cutting edge, unique pieces for modern women.

What was the inspiration behind the print?
I used the water lily flower, as it is such a huge part of Japanese culture. If you visit an old temple in Japan, they bloom in the ponds there and are so calm and peaceful.

How do you find inspiration?
I find inspiration from nature. Our earth has so many colours, so I try to take inspiration from these and the wider universe. I have also recently developed a love for primitive art from Africa and Papua New Guinea.

What do you like to do when you’re not designing?
Fitting with your ethos, I like to go to the gym five times a week. All day, I paint, draw and think about design, so sometimes I just need think nothing and just move!

Favourite place in the world?
I love my hometown of Yokohama, which is a 30 minute train ride from Tokyo. Not to be biased, but it’s so much nicer than Tokyo with more space and a nice port, plus all of my old friends and family are there.

What’s living in Berlin like? Where is your favourite place?
I love Berlin, it’s really bold and fresh which inspires me a lot. Some people say Berlin is still amateur compared to other big cities like Paris, London or Tokyo, but I guess that’s why I like it as they are still growing and energetic.
My favourite place in the city is Oberbaum Brueck, near where I used to live. It’s a beautiful bridge which is pretty famous for its unique shape.

What’s your favourite quote?
‘Take it as it comes’. My Grandpa always said it and it encourages me to be flexible, which I think is one of the most important things to survive this world.

Favourite song?
I love old Japanese songs which aren’t that famous in London, I don’t know if you’ve heard of the Sukiyaki song?

What’s next for you?
I want to come to London! Can I get an invitation Team SB!

Our favourite picks from the bespoke fashion Power Leggings collection.

bespoke fashion

Sweaty Betty
Power 7/8 Leggings
Tokyo Blooms Print
£80 >

bespoke fashion

Sweaty Betty
Power 7/8 Leggings
Enso Print
£75 >

bespoke fashion

Sweaty Betty
Power 7/8 Mesh Leggings
Oxblood
£90 >

If you enjoyed reading this article, click here to read about Sweaty Betty’s new flagship store, No.1 Carnaby Street.

The post From sketch to stitch: when art and fashion meet appeared first on Beyond Bespoke.