Fashion and fast cars have always gone hand in hand, so it comes as little surprise that, in line with the reveal of Aston Martin’s new DB11, Aston Martin and menswear retailer Hackett have recently announced a “new, long-lasting global partnership”. The first fruits of the new partnership – a 14-piece Aston Martin by Hackett Autumn/Winter 2016 collection that includes outerwear, knitwear, shirts, trousers and accessorises – goes on sale in Hackett in September. If there was ever a coming together of two stylish British brands, then this is surely it.
“Starting with the enduringly successful relationship with Hackett via Aston Martin Racing, we were delighted to take the partnership to a whole new level of style with the creation of the Aston Martin by Hackett collection,” said Aston Martin’s EVP & Chief Creative Officer, Marek Reichman. “By bringing together our creative teams from the outset of the project we have created a look that captures the essence of this great partnership.”
Jeremy Hackett, Chairman and founder of Hackett added: ”I am very proud of the successful relationship that Hackett has forged with Aston Martin. We are both forward-looking brands with a strong focus on delivering a refined product to a discerning market. Taking the step from uniforms for the race team into a beautiful capsule collection of luxurious clothing has been a pleasure for Hackett and we believe we have created a collection that drives us to the next level in elegance and refinement.”
The Aston Martin by Hackett collection will be available to purchase from 5 September 2016 on www.hackett.com and across global Hackett flagship stores.