London Fashion Week Pre-Show News

Posted on by Abbie Coombes

With one of the biggest fashion events in the British social calendar taking place between Friday 14th- Tuesday 18th September, we take a sneak peak at what to expect from London Fashion Week 2018. 

Perhaps one of the most poignant revelations of this year's London Fashion Week is that it will be the first time in the event's 35 year history where all of the catwalk clothing is fur-free. Brands that have for long, been an epitome of high fashion, such as Burberry, Stella McCartney, Gucci and Versace will join designers such as Victoria Beckham and Anya Hindmarch in total denouncement of the use of fur in their clothing lines. It seems this year's event will prove to be a stark contrast to the fur-clad models that graced the catwalk in 2017. There is much to suggest that this was a decision prompted by the protests of 250 animal rights activists at the London event in 2017. It's a farewell then, to the rather questionable fur footwear designed by Gucci for the autumn/ winter LFW catwalk in 2017. 

This is what Burberry had to say on the matter...

“I don’t think it is compatible with modern luxury and with the environment in which we live, and Riccardo has a very strong view as well on this,” its chief executive, Marco Gobbetti, told the business of fashion “It’s part of what Burberry is today.”

Fur footwear by Gucci at the Autumn/Winter 2017 LFW. It's a no from me!

Another first for LFW, will be the debut appearance of Victorian Beckham at the event next week, to celebrate her decade long presence into the fashion history. 

In 2008, Beckham joined forces with photographer, Juergen Teller and Marc Jacobs to produce a campaign that saw the ex spice girl, photographed with her legs emerging from a giant Marc Jacobs bag. Today, Victoria comments...

"This season marks the 10 year anniversary of my brand! When Marc Jacobs featured me coming out of a shopping bag a decade ago it really was just the beginning of my journey into the fashion industry. So what better way to illustrate the story of the past ten years than by revisiting the creative? So excited to share this campaign with you shot by the brilliant Juergen Teller."

The recreation of this original campaign will be printed on a limited number of t-shirts that will be available to purchase after her show on 16th September. The White Stella Eva Pumps that feature in the image below will also soon be released. 


Last season, VB was all about pastels. We're talking sheer pink pencil skirts, cornflower-blue box bags and lilac suits. In November, we were given a sneak preview of her collaboration with Reebok, which we can expect to make an appearance in stores this year. Let the suspense on Victoria's new Spring/ Summer 2019 collection ensue!

In addition to this, much has been speculated on how the Italian designer, Riccardo Tisci will make his debut at Burberry, and what we can expect from this much loved British fashion label's new collection. Alongside the rumours of how Tisci will revamp the Burberry brand, it was recently announced that you will be able to purchase products from his new collection on instagram 30 minutes after its appearance at their London Fashion Week show. Burberry's Regent Street store will also stock some of the 24 hour product releases that will feature 'individually themed rooms which collectively celebrate the past and future of Burberry through product.' 

Perhaps we can attain a sense of what to expect from Burberry's new product designs from the brand's new logo...

Whilst we can continue to speculate on the trends that will be gracing the LFW catwalk next week, much of the designers' collections will remain concealed until the great unveiling next week. You'll just have to wait I'm afraid, folks!

Image Sources: Instagram 
The Guardian