Starting with a cashmere range in 2001, Goat Fashion now offers a full ready-to-wear collection and dresses the likes of Gwyneth Paltrow and the Duchess of Cambridge. Here, its founder Jane Lewis tells us about the evolution of the brand – and what being British means to her
Where did you get the inspiration to start Goat?
I was encouraged by my friend Nikki Tibbles (she owns Wild at Heart florists) over lunch at The Ivy. She has wonderful style and she’s a really inspirational person. I felt there was a genuine niche in the market and was understandably nervous and wary, but she gave me the nudge I needed to take a chance.
What made you expand from a cashmere range?
The collection evolved naturally – I wanted to create a 24-hour capsule wardrobe with flexibility, versatility and longevity, which meant seeking new fabric groups to fulfil this brief.
What does being a British brand mean to you?
It means an awful lot. I’m proud to manufacture the majority of the collection in Britain and support the terrific skills and expertise we have here.
Where did your love for fashion stem from?
I’ve loved clothes and fashion since I was a child. My maternal grandmother whom I sadly never met was, I’m told, a brilliant seamstress and made all her own clothes. Perhaps I inherited this passion for clothes from her – although I can’t sew a button!
What five essential pieces do you think a woman needs in her wardrobe?
1. Flared trousers are such a key shape and very versatile and practical.
2. A timeless and versatile silk white shirt.
3. A key dress in a shape, such as a classic shift that will withstand changing trends with the option to accessorise and update as needed.
4. A pair of perfect flats that are classic in style and comfortable.
5. A wonderful tailored coat for a finished look.
What are the future plans for Goat?
Expansion into overseas markets is a priority. I am also concentrating on developing and broadening the range and work on upcoming collaborations and projects.
For more information, visit goatfashion.com