In the fast-paced technological age in which we live, nothing comes close to receiving stylish mail in the post, says Elly Vvaller, founder of the new fine stationery brand, Dear To Me Studio
What inspired you to launch Dear To Me Studio?
After a career working for leading luxury brands Net-A-Porter.com, Harrods and Burberry, I launched Dear To Me Studio as I had noticed a gap in the market for everyday fine stationery that I could use for family, party invites or thank yous.
Do you have a typical customer?
We really don’t. Our customers range from couples who require wedding stationery, individuals who are sending a card to a loved one and families who want fun and stylish thank yous and invites. As we are always researching for new collections, we believe there is a card for everyone.
What makes you unique?
As a company we follow the fashion seasons, producing collections twice a year with more than 100 different designs for various occasions. We design each element as a classic and rarely discontinue lines, although some are limited edition. All of our products are designed in house and printed here in the UK on the finest GF Smith English and Swedish papers.
We are fortunate to have several high-profile customers who use our cards for party invites as well as thank you’s. It’s important that our design team is not only thinking about trends but also timeless ways to send a card that remain true to the playfulness of Dear To Me Studio.
We have a passionate team who spend time researching new paper stocks and printing methods whilst quality controlling each element by hand before packaging in our branded boxes.
What is it about your brand that appeals?
In an age where we all love our technology, nothing comes close to receiving stylish mail in the post.
Do you have a favourite collection?
The Constellation Collection in rose gold (featured above) will always be special to me. My inspiration was to create personalised stationery that was more subtle that a monogram. The outcome is sophisticated, delicate and elegant, gracing the paper like fine jewellery.
What is next in 2016?
Inspired by the pastel palette of 1950s Miami and the playfulness of 1980s kitsch, Dear To Me Studio’s Spring/Summer collection (above) sees our fun-loving and delicate designs adorn many new products, from notecards and greetings cards to notebooks, desk planners and drinks coasters.
For more information, visit Dear To Me Studio