Isabella Oliver

Effortless maternity style for the modern woman

Over the past 12 years, luxury maternity brand, Isabella Oliver has become the go-to label for savvy pregnant women seeking real value for money. Combining fashion-forward styling with high quality skin-kind fabrics, their pieces wash and wear like nothing else in your wardrobe.

Unlike many high street alternatives, just ONE Isabella Oliver dress or top will see you through your entire pregnancy and beyond. Fabrics grow with you (so you only need one size) and the majority of designs work for ‘day or night’ with just a simple outfitting tweak.

Founded in 2003 by Dutch-born Baukjen De Swaan Aron, a woman seeking to create maternity fashion that was both desirable AND practical, it quickly became a favourite of the Hollywood A-list, fashion bloggers and TV personalities. Many of these women have been snapped wearing Isabella Oliver not just through pregnancy, but afterwards too – such is the quality of fabrics and desirability of the design. Now in its 13th year, the brand ships to over 120 countries across the globe.

Based in North London, the brand boasts a tight team of experienced designers, pattern cutters and seamstresses all working under one roof. Pooling their experience in pregnancy design, the team has been credited with pioneering pregnancy chic across the globe.

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