URBANARA is an online brand providing the world with high-quality homewares at affordable prices. Founded by Benjamin Esser and Claire Davidson in 2010, the company began with the belief that things could be done differently: in a market flooded with ordinary products with big mark-ups, quality products that were affordable for everyone was a gap that desperately needed to be filled.
Since the beginning, URBANARA has held the core values of quality, transparency, and affordability at the heart of the brand. Only passionate producers working with the finest natural materials are sought to make each collection: from bed linen to light fittings, tableware to rugs, each item is made to last, by people who are experts in their trade. By cutting the middleman and traditional retail overheads, affordable quality at no-one’s expense’ has become a reality for thousands of savvy customers worldwide.