Wolf & Badger is a revolutionary retail concept founded in Notting Hill in 2009 by brothers Henry and George Graham. The Wolf & Badger ethos is to promote, support and retail only the most exciting independent fashion, jewellery, accessories and interior design brands from the UK and beyond. With stores now in Mayfair, Notting Hill and online, Wolf & Badger is the essential destination to discover new designers.
Wolf and Badger work with independent designers and artisans who have been carefully selected from all over the world. They work to promote and empower them, whilst showcasing a curated selection of their products to a stylish yet ethically and environmentally conscious community.
In August 2015, Boticca joined Wolf & Badger to create the ultimate omni-channel powerhouse to discover and support independent fashion and design brands. Wolf & Badger now works with over 600 of the very best designers from around the world, retailing a carefully curated selection of fashion, accessories, jewellery, kids, beauty and homeware.
The Wolf & Badger boutiques in London (and soon to open in New York) showcase some of the most exciting collections they’ve encountered.
Support new and emerging independent designers by shopping at Wolf & Badger.
Over 75% of every purchase goes straight to the designer.