Annoushka Ducas MBE is one of the country’s leading fine jewellery designers who since 2009 has founded and run her eponymous jewellery company – Annoushka. The former Links of London owner and founder, who is passionate about jewels and colour – is determined that the same piece of jewellery can be formal or informal. Annoushka believes there should be no boundaries in wearing diamonds with jeans and she understands that women look more and more for jewellery to be an expression of their personal identity.

The designer’s collections showcase spectacular gemstones, handpicked by Annoushka herself, set in 18ct gold. Annoushka’s whole approach to design rests on creating ‘things that are very simple and comfortable, so that you almost forget that you’re wearing them; I like things to be easy and work for modern life, while being feminine at the same time.’ This versatile design aesthetic is at the heart of Annoushka’s iconic hoops & drops and stacking rings.

In addition to online at, Annoushka has two standalone stores in central London and her collections can be found in every major department store, including Harrods and Liberty, as well as stateside, in Saks Fifth Avenue, New York and Beverly Hills.