Established by brothers Charles and John King Farlow in 1840, Farlows is a haven of angling and country pursuits in the bustling heart of London.

The pre-eminent purveyor of the finest quality fishing tackle, clothing and accessories to discerning country sports enthusiasts, we are driven by a pursuit of excellence in the products we sell and the service we provide, coupled with a relentless desire to push boundaries and to innovate.

Our long and distinguished history gives us an unrivalled depth of knowledge and breadth of experience, a fact which was recognised by the grant of a Royal Warrant from HRH The Prince of Wales in 1982. Our heritage lends authority, which is why anglers and country sports enthusiasts trust us to equip and prepare them for the field, and our iconic Pall Mall store is a Mecca for all lovers of field and stream.

When customers leave our store, they do, however, take away much more than the finest equipment and clothing, they also take with them some of our team’s knowledge, experience and wisdom. It is something that can’t be measured or have a price placed on it but it is something our customers value – it is the true essence of Farlows.

Our Pall Mall store provides for both fresh and saltwater game and lure fishing and for all UK field sports from stalking in the Highlands to traditional driven bird shooting. Additionally, via Farlows Travel, we are the ‘one-stop-shop’ for angling experiences of a lifetime, offering the finest destinations and hosted trips across the globe. Our travel destinations include the prestigious Atlantic Salmon Reserve on Russia’s Kola Peninsula, a classic location for salmon fishermen and the world’s first conservation area for Atlantic salmon and trout.