Starting life in the university dormitory of Entrepreneur Finalist of the Year 2018, James Buckley-Thorp, Rupert and Buckley Clothing Co was created in 2011 in Canterbury.

James, aged only 21 came up with a plan to knit matching socks for his rowing team at university and after word spread about his famous varsity socks he sat night after night making hand-woven socks for local rowing crews and printed T-shirts for events. In just one week he sold 600 pairs of socks he’d made for a varsity tournament and with this came the realisation of a potential brand.

After leaving university, where he studied law, James returned to his home in Bath and quickly opened the first Rupert and Buckley stand-alone store which he grew into a huge success with the help of a hand-full of small investors.

Today, Rupert and Buckley Clothing Co is a social media led British clothing label targeting men and women aged 18-45 with the core demographic being 25-40 years. The brand is hugely forward-thinking with regards to product development and trends but with its roots, styling and ethos firmly entrenched in British institutional sporting culture.

Since its inception the brand has worked on sponsorship, awareness campaigns and product placement within all levels of sporting society across the UK & Ireland and in November 2017 Rupert and Buckley Clothing Co were proud to announce that they would be taking the reins as the Leisurewear Partner and license holder of The Boat Race for the next three years, a position previously held by Hackett.

The Boat Race is a 160 year old head to head rowing race between Oxford and Cambridge that has an audience of over 20 million annually. This partnership very much puts the Rupert and Buckley Clothing Co on the map and forever in the history books.