LUXURY ENGLISH CRAFTSMANSHIP

The Wedgwood story began in 1759, when Josiah Wedgwood, aged just twenty-nine, started as an independent potter in Burslem, Staffordshire, England. He began to experiment avidly with clay, exploring its many possibilities.

During his lifetime he invented and produced three of Wedgwood’s most famous ceramic bodies – Queen’s Ware (1762), Black Basalt (1768) and Jasper (1774). These remain famous to this day.

Creative, energetic, an astute business man and patron of the arts, he quickly became Britain’s most inspired and successful ceramics pioneer. His genius led English pottery from a cottage craft to an art form and international industry.

He is today remembered as the “Father of English Potters”. His pioneer spirit, his vigorous design policy, his commitment to exacting standards of quality and his efforts to create affordable luxury products remain the values at the heart of the brand today.

Since 1940, at the Wedgwood factory at Barlaston, England, modern technology combines with the ancient skills of throwing, modelling and decorating. These precious skills are preserved through a solid apprenticeship program, reintroduced to meet the growing global demand for some of Wedgwood’s most exclusive signature pieces. Apprentices train for up to 10 years to become Master Craftspeople.

Today, the Wedgwood collections are designed in England by the Wedgwood Design Studio. Jasper Conran, one of the UK’s leading fashion designers, and Vera Wang, the acclaimed authority in bridal elegance, also created distinguished collections for Wedgwood, whilst Beatrix Potter’s original watercolours adorn Peter Rabbit collections.