A rare design approach gives a punk-like feel to the world's finest cashmere. Unusually, our fraying detail is executed along the long edges of this scarf, not the short ones. This is much harder to do and results in a scarf that looks and feels both premium and casual at the same time. Knitted in Scotland. Designed in England. 100% pure cashmere. All labelling attached by hand. Packaging hand-made in the UK. 180cm x 32cm. WEAR AMAZING. FEEL AMAZING. DO AMAZING. AWR. I focus on how clothing makes you feel. You should feel you can do anything. Because the truth is - you can - Michael Owen, Founder, Always Wear Red.