A rare design approach gives a punk-like feel to the world's finest cashmere, this time as a cashmere shawl. Unusually, our fraying detail is executed along the long edges of this scarf, not the short ones. This is much harder to do and results in a scarf that looks and feels both premium and casual at the same time. 'WHY NOT?' TOTE BAG bundled with this product. Knitted in Scotland. Designed in England. 100% pure cashmere. All labelling attached by hand. Packaging hand-made in the UK. 180cm x 96cm. WEAR AMAZING. FEEL AMAZING. DO AMAZING. AWR. I focus on how clothing makes you feel. You should feel you can do anything. Because the truth is - you can - Michael Owen, Founder, Always Wear Red.