Culture | Events

Rolls-Royce Motor Cars lights up Europe’s summer hotspots


Posted by , 4th August, 2017

‘Take the best that existed and make it better. When it does not exist, design it.’ The words of Sir Henry Royce couldn’t encapsulate the bespoke brand Rolls-Royce any more accurately. Striving for automotive perfection and ultimate luxury since 1904, Rolls-Royce truly understands the complexity of their customers, providing them with the ultimate bespoke experience to suit a whole host of needs, every time.

Rolls-Royce’s presence in some of the world’s most glamorous summer enclaves speaks of the commitment to effortlessly gracing the lifestyles of its patrons.
James Crichton, Regional Director Europe, Rolls-Royce Motor Cars.

To ensure the Rolls-Royce experience is as perfect, luxurious and bespoke as possible, Rolls-Royce Motor Cars once again, are serving a gentle presence in the most celebrated Mediterranean playgrounds of the wealthy and influential. Working with an exclusive selection of partners across the beautiful Andalusian Coastline and the blissful Côte d’Azur in the South of France, the marque will present a collection of motor cars in locations entirely befitting the most discerning patrons of luxury in the world.


Marbella, Andalusia:
Encompassing the key weeks in the European summer season (17th July – 20th August), Rolls-Royce is set to base a truly exquisite collection of beautiful Bespoke motor cars in Marbella. Encapsulating the breathtaking backdrop of the Sierra Blanca Mountains in Marbella and Puerto Banus to the spectacular La Reserva Club, an exquisite enclave in the very heart of Sotogrande.

Seven stunning Rolls-Royce motor cars will be the limelight of the Summer Hotspot locations, delivering luxurious driving experiences that are sure to not be forgotten in a hurry. This collection includes the Continental European debut of Dawn Black Badge which is set to be unveiled in the beautiful surrounds of La Reserva Club, Sotogrande and the acclaimed ‘Dawn – Inspired by Fashion’.


The Rolls-Royce Dawn is most definitely a car you want to experience driving in Marbella, whether you’re cruising with the roof up or down, the Dawn’s beautifully crafted interior, fitted with no less than four-seats has resulted in the development of the most sociable Rolls-Royce yet. Mix this luxury with the backdrop of the Sierra Blanca Mountains and you will never want the experience to end.

For clients with an interest in exploring the marque’s endeavours further, the marque presents the opportunity to enjoy dynamic driving experiences, supported by Rolls-Royce Motor Cars product experts, in the breath-taking surroundings as they drive the most luxurious motor cars in the world through the sweeping hills of the Andalusian Coastline.

Côte d’Azur:
Rolls-Royce will then take residence between 7th and 20th August in the beautiful Côte d’Azur. The Cote d’Azur hotspot will follow a tour of the French Riviera displaying a range of Rolls-Royce Motor Cars including, Dawn, Wraith Black Badge and Ghost Black Badge as well as a One of One Inspired by British Music Car in collaboration with Dame Shirley Bassey. The tour kicks off in Monaco, Nice and Saint-Jean-Cap-Ferrat partnering with the Wine Palace, Monte Carlo, The Gran Hotel du Cap Ferrat and Le Negresco between the 8th and 11th August. The tour will then move on to Gotha Beach Club in Cannes from the 12th – 15th August before finalising the tour at Le Byblos in St Tropez from the 15th – 20th August.

If the Sierra Blanca Mountains isn’t offering the experience you were after, driving the Rolls Royce Ghost Black Badge through the roads of the French Riviera tour is guaranteed to offer an experience like no other. The ‘braver, bolder and more rebellious’ Rolls-Royce Ghost Black Badge is sure to offer a subtle yet confident driving experience.


Rolls-Royce Motor Cars fully immerse themselves in the lifestyle of their honoured patrons while always endeavouring to provide them with a gentle presence. From driving through the mountains in Marbella to the open roads in Monaco, Rolls-Royce is offering the most personal experience of true luxury from a range of the most bespoke Rolls-Royce Motor Cars. This is truly a relationship that extends beyond the norm, and certainly not one to miss.

Clients in these areas during the period can contact the Summer Hotspot team directly on +44 (0)7487272318. To take part in the Rolls-Royce hotspot and to enquire about an exclusive test drive please contact:

The Marbella team:

The Cote d’Azur team:

Be sure to follow all of the action on Instagram: @spiritofrollsroyce and online at

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